Jennifer Lopez Shows 'Power' Moves In A Skimpy Thong

Jennifer Lopez close up
Flickr | unseen18

Jennifer Lopez is showing off her "power moves" as she ups her business game and promotes her JLo Beauty brand in a skimpy thong. The American Idol judge and singer, 53, sizzled as she stripped down for a promotional post on the JLo Beauty Instagram recently, showing off her jaw-dropping figure and also offering up her brand's latest offerings.

Going undies game strong as she plugged her Booty Balm, Lopez proved she's the best brand ambassador around, and fans are totally shopping her stuff.

Booty Balm

Ditching promoting the face creams, JLo instead dedicated this post to a lotion that promises wonders for the rear.

Not immediately flaunting her famous one, but still flashing some cheek, JLo posed from a studio and modeling a black thong paired with a tight matching crop top.

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Sizzles At 53

Looking ageless as she struck poses and in video mode, Jennifer wowed with her shapely hips and toned legs on show, also peeping those washboard abs. The workout queen rocked her lightened locks down and blow-dried, also going for a summer-ready tan.

See The Video!

Footage also showed the pop star applying cream to herself, with fans getting a clear view of the cute gold-colored pot. In a caption, JLo Beauty told its fans: "HEY BABY 😉 We just dropped our Booty Balm in mini size… make #PowerMoves with your body routine this summer, shop now at JLoBeauty.com ✨."

Buns Of Steel

A thong is nothing new for Lopez, who has also posed plonked on her front while rocking a white G-string to promote her brand. This post was dedicated to self-care, with JLo Beauty telling fans how its founder takes care of herself.

Workout Gains

In a caption, the 2021-founded brand wrote:

"It's #NationalStressAwarenessMonth and we want to remind you how important it is to take time for self-care. Dedicated time for you each + every day helps with your mental health and overall well-being. For @JLo, this looks like —✨ Daily skincare routine." Fans then learned that JLo's stress-busting activities include being creative, working out, plus spending time with her loved ones.

Beauty Queen

Lopez might have joined a crowded space in celebrity beauty, but it looks like her brand is killing it. Even with mogul Kim Kardashian as competition!

Stuns In Her Fifties

Lopez also seems to be winning the race when it comes to defying her age. Fans can't get over how smooth and wrinkle-free her skin looks.

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