Everything We Know About Rihanna's New Fenty Perfume

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Rihanna has heart set in conquering the world of beauty and she's not stopping anytime soon.

The superstar just launched a signature scent, adding a new category to her already huge empire.

Fans are excited to get their hands on this latest Fenty offering but the product sold out quickly.

So, while we are all waiting for shelves to be restocked, here are a few things to know about Fenty Eau de Parfum.

She Has Always Loved Perfumes

Monica Fenty | Instagram

Rihanna's love for perfumes started because of her mom.

“My mom actually worked in the beauty-and-fragrance industry, so she’d always get a lot of samples and introduce me to the scents when she came home,” Rihanna shared in an interview with Vogue.

Her love for scents just grew even more, as she rose her way to stardom. It has been reported that part of RiRi's pre-performance rituals is to spritz on perfume. The show literally can't go on until perfume has been sprayed!

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Inspired By Her Hometowns

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Rihanna shared that her perfume is symbolic because she chose notes that represent her culture.

“I didn’t just tell them, ‘Make a fragrance that’s floral or spicy or makes me feel like I’m on the beach,’ ” Rihanna said.

She partnered with master perfumer Jacques Cavallier Belletrud from LVMH to create the Fenty scent. RiRi drew inspiration from the scents of Barbados, France, New York and California.

The end result is a sultry blend of magnolia, musk, tangerine, blueberry, Bulgarian rose, and patchouli.

It Is Gender Neutral And Elegantly Packed


Rihanna's whole brand is celebrated for being progressive and inclusive. She applied this philosophy to her newest perfume.

The perfume is designed to be gender neutral, packed in an elegant amber bottle that would fit easily on the palm of your hands.

It is described as a complex, vibrant and sensual scent that can be worn by ‘all people, for all occasions’.

While it comes with a pretty hefty price tag of $120 per bottle, it promises to give you an elevated experience.

Rihanna Is Now A Billionaire

Rihanna | Instagram

The Fenty perfume sold out within hours after its launch and RiRi made sure to celebrate her latest success. She did so by eating caviar in bed, like a true boss.

"how I woke up after #FENTYPARFUM sold out this morning!!!", Rihanna captioned her post.

The popularity of her latest product is surely going to catapult her brand to even greater heights.

Rihanna was recently named by Forbes as the "richest female musician on the planet". She just reached billionaire status and is now worth a whopping $1.7 billion, thanks to her beauty brand.


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