Beyonce Wears $30 Million Necklace In Tiffany & Co. Campaign

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Beyonce and Jay-Z wowed everyone in their newest campaign for Tiffany & Co.

Following its LVMH acquisition, Tiffany & Co. has been leveling up their marketing campaigns and recruited the powerhouse couple to star in an artsy ad titled 'About Love'.

"As a lifelong fan of the Carters, it was a dream come true to work with such creative forces and make magic with this campaign. My heart is filled with gratitude towards you, B and JAY." says Executive Vice President Alexandre Arnault.

Basquiat In Tiffany Blue

Tiffany & Co. | Instagram

While it's hard to upstage the Carters, there was another star in the shoot that stole the attention of the public.

Hanging on the wall is a never-before-seen painting by the famous Jean-Michel Basquiat, sporting the Tiffany blue color. The artwork, titled "Equals Pi" was done in 1982 and was just recently acquired by the brand.

“We don’t have any literature that says he made the painting for Tiffany,” Arnault shared in an interview. “But we know a little bit about Basquiat. We know his family. We did an exhibition of his work at the Louis Vuitton Foundation a few years back. We know he loved New York, and that he loved luxury and he loved jewelry. My guess is that the [blue painting] is not by chance. The color is so specific that it has to be some kind of homage.

Mixing Classic And Modern

Tiffany & Co. | Instagram

“As you can see, there is zero Tiffany blue in the campaign other than the painting,” he added. “It’s a way to modernize Tiffany blue.”

The artwork will be taking residence at Tiffany's boutique on Fifth Avenue in New York.

It's definitely a unique piece that will surely appreciate in value, after this project.

But, there's another piece in the campaign that outshined everything else.

The Tiffany Diamond Necklace Is Worth $30 Million

Tiffany & Co. | Instagram

The Tiffany Diamond Necklace draped on Beyonce's neck is worth a whopping $30 million!

This gorgeous 128-carat yellow diamond stone was acquired over 140 years ago by Tiffany founder Charles Lewis Tiffany in South Africa.

There have only been three women who has worn the necklace. The first one was Audrey Hepburn, for the Breakfast at Tiffany's press tour in 1961. The second one was Lady Gaga, for the 2019 Oscars. The third and most recent is Beyonce, for the Tiffany campaign.

"As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honoured to have the Carters as a part of the Tiffany family."


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