Kim Kardashian Flaunts Iconic Curves In Valentine's Day Underwear

Kim Kardashian
Shutterstock | 3695024

Kim Kardashian is making sure that her SKIMS brand profits from Valentine's Day, which is just around the corner. The 42-year-old billionaire mogul was quick to update her Instagram on Friday as she gave a nod to the February 14 calendar date - Kim posted selfies from her luxurious California mansion while going both girly and sexy in pink SKIMS lingerie. Kim founded SKIMS in 2019. The brand last year hit cult status, and now retails everything from underwear and its OG shapewear to activewear, work pieces, plus pajamas and slips. Kim showed off the 21 pounds she dropped in 2022, also reminding fans that her curves haven't gone anywhere.

V-Day Undies

Kim Kardashian
Flickr | trishskirt11

Posting for her 344 million followers, Kim sizzled as she lounged around her massive closet, posing from the floor and opening with her legs folded and against a white rug.

Showing off her cleavage and super-flat stomach, the ex to rapper Kanye West opted for a cut-out and bright pink negligee forming a bodysuit, also going for a lacy detailing and two-tone red palette near the bust. Going frilly all-around, the reality queen bee wore her dark locks tied back, adding in a full face of warming makeup complete with pink blusher and lip gloss. Kim drew attention to her gym-honed abs as she snapped three photos - the second, in particular, accentuated the cut-out as Kim pouted for her fans and blew a slight kiss. "Shop @skims Valentine's Collection," Kim wrote as fans left her over 900,000 likes in just thee hours.

Quick to reply as she said "need" was sister Kylie Jenner, 25.

SKIMS Hits Cult Status

Last year, Kim's net worth was valued at $1.8 billion - while she has cashed in with years of reality TV appearances and endorsements, chances are SKIMS is behind the bulk of her wealth. Kim has built up the brand from its shapewear origins to a full-service apparel one - in 2022, Kim also launched SKKN by Kim, her nine-step skincare range.

Wanted To Give Shoppers Options

Speaking to Vogue about SKIMS and detailing her mindset, Kim revealed:

“Overall, I really just wanted to give people options when getting dressed. From innovative shapewear that you can wear every day to the comfiest underwear that perfectly moulds to your body."

A True Solution

The mom of four added: "I wanted to create a brand that could be relied on as a true solution for how people dress today. In doing this, it was especially important that we were size-inclusive and offered a range of colors.”

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