Hailey Bieber Oils Up In Bikini For Passionfruit Jelly

Hailey Bieber close up
instagram | Hailey Bieber/Instagram

Hailey Bieber is all oiled up in swimwear as she continues to promote the Passionfruit Jelly lip drop from her Rhode skincare line. The supermodel, 26, has spent much of 2023 plugging her 2022-founded brand's latest release and making headlines as the promos see her stripping down to skimpy bikinis.

In a recent IG share, Rhode showed off its famous founder all sunkissed in a yellow strapless bikini, with fans definitely getting a view of Hailey's famous model figure. The post even gained a like from model Candice Swanepoel.

Poolside Bikini Babe

Six days ago, Rhode updated with a shot of Hailey striking a figure-flaunting pose as she rocked her textured bikini top paired with a printed white towel wrapped around her waist. Flaunting her killer abs as she glistened in the sun, the YSL ambassador added in some oily suncream as she accentuated her toned arms and shoulders.

She also rocked chunky yellow, orange, and red bangles to match her stylish swim look.

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Oiled Up

Also showing some curves, Hailey placed one hand on her head while sporting her bob hair soaking wet and slicked back. Definitely sending out Hot Girl Summer energy, Hailey also rocked a dewy and summery face of makeup, going heavy on the cheek highlight.

See The Photo!

In the caption, Rhode wrote, "Passionfruit jelly is coming back 💛our sold out limited edition lip treat flavor is returning on 4/27 at 9am PST for a short time only. irresistible, tangy citrus taste for your juiciest lips."

Sandy Beach Bum

Meanwhile, the promo has been going strong on Hailey's Instagram, an account followed by over 49 million. She recently posed with a booty flash while in tight dark bikini bottoms and a rashguard-style top.

Told It's Too Sexy

Feedback on the promos has definitely been mixed, with many users slamming Hailey as they deem the bikini content too sexual for a lip product promotion.

"Are you selling a product or yourself?? Not worth the money either way, but it would be nice to know wtf you're doing," one fan wrote.

Not Appropriate?

Echoing the thought was another user, who said: "Oh she is promoting something. I thought she was just trying to be sexy. Lipgloss? What in the world.. so you can put this lipgloss close to your hip and you can bite it."

Sexy Outfit For Canada Launch

Hailey is fresh from the launch of Rhode in Canada, where she rocked a powder blue tube top and miniskirt for the launch party dinner.

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