Hailey Bieber Squeezes Passion Fruit Over Chain Bikini

Opening her post with a gorgeous palm sunset, Hailey drove fans to swipe. The YSL ambassador is featured in a collage of four images, all showing her soaking up the sun and having fun with passion fruit. 

Promoting her Passionfruit Jelly lip care product, Hailey thrilled fans with her lithe shoulders and toned arms. She just about stayed safe by placing one fruit over each breast. All smiles, the supermodel wore her new bob hairdo all wet. Of course, she flaunted a clear complexion and plenty of sunkissed makeup to accentuate her features.

The glam queen accessorized her chain look via chunky bangles. She also puckered up with a glossy lip, here giving a nod to the "glazed" trend she started. In a caption, she wrote, "Weekend mood." Scroll for more swimwear shots after the snap.

Hailey didn't take long to raise eyebrows, even finding herself likened to the Kardashians.

"She's fully portraying the Kardashian traits 'Use what it takes to get what you want' She's really seeking attention.. She posted this kinda picture to stay relevant and so many young Ladies idolize her," one user wrote.

"Is it just me or are these lip gloss ads getting weirder by the moment.....," another said.

Hailey was also slammed for showing off her sand-covered rear while bikini-clad last week, this as she once again promoted Rhode's arrival in Canada. Hailey founded Rhode in 2022.

It's possible that some of the shade comes as overflow from the model's recent "mean girl" portrayal amid her alleged feud with singer Selena Gomez.

"Why has she turned into such a thirst trap lately? This is pathetic, really," one commenter complained. Regardless, chances are that sales of Rhode are through the roof. The brand offers skincare with a maximum price cap of $30.

Hailey continues to promote Rhode amid her many other gigs, not limited to fronting brands including Levi's, YSL, Victoria's Secret, and Miu Miu.