Hailey Bieber Squeezes Passion Fruit Over Chain Bikini

Hailey Bieber
instagram | Hailey Bieber

Hailey Bieber is upping the ante and getting fruity as she promotes the Canada launch of her Rhode skincare brand. The supermodel and wife to Justin Bieber spent much of last week gearing up for the high-profile launch, and there's been a fresh update on her Instagram.

Posting for her 49 million+ fans, Hailey made Friday a passion fruit affair, posing topless and in only bikini-like chains as she placed passion fruits over herself and even squeezed them. Fans are giving mixed reviews, though.

Passionfruit Jelly Time

Hailey Bieber
Flickr | BjornIooss

Opening her post with a gorgeous palm sunset, Hailey drove fans to swipe. The YSL ambassador is featured in a collage of four images, all showing her soaking up the sun and having fun with passion fruit. 

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Only Chains For Bikini

Promoting her Passionfruit Jelly lip care product, Hailey thrilled fans with her lithe shoulders and toned arms. She just about stayed safe by placing one fruit over each breast. All smiles, the supermodel wore her new bob hairdo all wet. Of course, she flaunted a clear complexion and plenty of sunkissed makeup to accentuate her features.

See The Photo!

The glam queen accessorized her chain look via chunky bangles. She also puckered up with a glossy lip, here giving a nod to the "glazed" trend she started. In a caption, she wrote, "Weekend mood." Scroll for more swimwear shots after the snap.

Told She's Getting Too 'Kardashian'

Hailey Bieber
Flickr | rivaltech7

Hailey didn't take long to raise eyebrows, even finding herself likened to the Kardashians.

"She's fully portraying the Kardashian traits 'Use what it takes to get what you want' She's really seeking attention.. She posted this kinda picture to stay relevant and so many young Ladies idolize her," one user wrote.

Sandy Bum In Bikini

"Is it just me or are these lip gloss ads getting weirder by the moment.....," another said.

Hailey was also slammed for showing off her sand-covered rear while bikini-clad last week, this as she once again promoted Rhode's arrival in Canada. Hailey founded Rhode in 2022.

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It's possible that some of the shade comes as overflow from the model's recent "mean girl" portrayal amid her alleged feud with singer Selena Gomez.

"Why has she turned into such a thirst trap lately? This is pathetic, really," one commenter complained. Regardless, chances are that sales of Rhode are through the roof. The brand offers skincare with a maximum price cap of $30.

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Hailey Bieber
Wikimedia | Kira143

Hailey continues to promote Rhode amid her many other gigs, not limited to fronting brands including Levi's, YSL, Victoria's Secret, and Miu Miu.

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