Hailey Bieber Unzipped In Bikini Bottoms For 'New Flavor'

All sunkissed as she flaunted her model figure, Hailey stunned while in the sun and wearing a colorful and mismatched look.

Going for a rashguard top covered in prints, Hailey went unzipped for a slight cleavage flash as she posed under blue skies.

Closing her eyes and holding up a tube of her product to her lips, the wife to singer Justin Bieber knocked the camera dead with her fierce abs, also showing off her toned legs and waistline. Hailey wore her new bob hairdo down and damp. She also kept glam with chunky metallic bangles, a gold belly chain, and shell-like earrings in honey shades.

The photo was shared on the Rhode Instagram. Urging fans to shop, Rhode wrote:

"Same award-winning formula, juicy new flavor. lip treat in passionfruit jelly is a deeply hydrating lip treatment for naturally plump lips with a glazed finish."

Rhode added: "Packed with peptides, cupuaçu, babassu and shea butter that nourish, replenish, and reduce dryness from sun exposure and warmer weather."

Hailey has faced criticism for going sexy with her promos, but it looks like they're working, regardless. Fans in the comments section are confirming that they're shopping Rhode, a brand that Hailey has revealed she put a huge amount of effort into.

Announcing the Rhode launch on Instagram last year, Hailey wrote, "We spent years working on our formulas with our skin board of dermatologists and chemists to make sure that every rhode product restores, protects and nurtures your skin. our formulas only use high-performance ingredients at efficacious levels."

"Each one is purposeful, non-sensitizing, and chosen for its efficacy because a happy skin barrier is a glowy skin barrier," she added.

Also retailing skincare products are celebrities including Kim Kardashian, Kylie Jenner, Jessica Alba, and Brad Pitt. Rhode's Canada launch comes at a tricky time, though, with Hailey still making headlines for her alleged feud with singer Selena Gomez.