Hailey Bieber Shows What Her Bikini Can Hold

Opening sunkissed as she was photographed outdoors, Hailey wowed with a sporty vibe as she put a 2023 twist on swimwear. 

Showing off her mile-long legs and peachy rear, the wife to singer Justin Bieber rocked a multicolor and short-sleeved rashguard with a crop top finish. Flashing her toned back, Hailey added in a tiny pair of bikini bottoms in brown as she posed wet-haired and with sand all over her backside.

Showing off her iconic facial features in a swipe right, Hailey ran her hands through her hair for a slight bombshell vibe while soaking wet and with her eyes closed. The model here showed her crop top's white zipper, plus a ton of chunky bangles to accessorize her look. 

Fans know when to swipe. Hailey returned sunbathing and lying on her back, with the camera here only capturing her toned abs and curvy hips in those bikini bottoms. Hailey had tucked a tube of her product into the waistband as she sizzled in the sun.

In the caption, the beauty icon told fans, "Summer energy… Passionfruit Jelly. Coming 4/6 9am pst. @rhode ."

While love for Hailey has come in, some are questioning whether the promos for Rhode need to be that sexy. "Why must your marketing team sexualize your brand and you keep them?" a fan wrote, with many others agreeing.

Agreeing was a user saying, "No one should be seeing your *ss when it's lip product you are advertising & not bikini. It's misleading, it's quite a shame we've lost every sense of morality."

Hailey joins stars including mogul Kylie Jenner and Fenty founder Rihanna in upping the sex appeal for her promos, although fans generally respond to them well. Hailey launched Rhode in 2022. She instantly made "glazed" nails a thing, but there's competition as she jumps into a crowded space also frequented by the likes of Ariana Grande and Selena Gomez.