Hailey Bieber Sparks Complaints With Bikini Passion Fruit Photos

Looking sunkissed and super-fit, Hailey posed showing off her model proportions while stripped to a tiny bikini.

Going multicolored in a green, orange, and yellow bikini top, Hailey flaunted her assets and her muscles while scooping out some passion fruit. Glowing in the sun and wearing her signature dewy foundation and bronzer, the wife to Justin Bieber added in chunky metallic bangles while driving fans to swipe.

Seriously upping the passion fruit action in her next photo, Hailey threw her head back while downing the fresh fruit. Here, liquid droplets down the star's chest drew attention to her cleavage as she made her fruity post pretty sexy.

Hailey took to her caption, writing, "Tomorrow is the day passionfruit jelly launches tomorrow at 9am pst  @rhode."  Over 900,000 likes have been left, but comments are now topped by users raising eyebrows.

Gaining over 1,700 likes was a fan writing, "Sorry but this is just for "lipgloss"?? oh god." Also popular was a remark reading, "Why does it have to be this sexual to advertise a lipgloss."

Plenty of similar replies came in, although users did come out to defend Hailey. "What is SO sexual about this? People are just hating bc they don’t like her, companies have been advertising products like this YEARS. Her whole body isn’t even in the shot and you think it’s too sexual? Grow up lol," one user replied.

Hailey launched Rhode in 2022. She's also fresh from launching the brand in Canada, where she made headlines for rocking a blue tube top and miniskirt for the launch dinner. Also known for sexualizing her cosmetics campaigns is fellow beauty face, Kylie Jenner.

Unfortunately for Hailey, comments just kept on coming. Grumbling was one fan, who wrote, "Why do they have to keep sexualizing this f*cking lip gloss it's just lip gloss This is not going to make me want to buy it."